We develop news around funding, partnerships, launches and market developments, supported by targeted press releases and direct journalist outreach to build visibility in capital markets. We secure commentary on regulatory change and industry trends, arrange interviews and prepare spokespeople and build relationships with financial and trade journalists to deliver coverage where your investors and stakeholders are paying attention.
Alongside media relations, content is an excellent way to explain complex financial topics, build authority with stakeholders and position your organisation as a trusted voice in financial markets.
Our team produces blog posts, whitepapers, articles, research reports and executive commentary designed to support other elements of your campaign including SEO, digital marketing and social media.
Social media is a core channel for financial organisations communicating with clients, investors and industry audiences. Everyone is active there. The challenge is doing it well. We develop channel strategies, create expert-led social content and run targeted campaigns aligned with your wider communications programme, using audience insight and performance data to strengthen visibility, credibility and engagement.
Through Digital PR we seed high-quality content in respected financial publications, creating backlinks which support SEO and build recognition among customers, investors and industry audiences. This content can take the form of data-led research or thought leadership articles, syndicated through targeted outreach. The coverage of which helps boost traffic, strengthen domain authority and build measurable commercial value.
Crises can escalate quickly once they reach news and social media feeds, which is why preparation matters. We help financial organisations protect reputations and plan ahead through risk assessments, crisis planning and scenario training so teams are ready if and when issues emerge. We can manage media enquiries, coordinate messaging across channels and support executives in communicating during high-pressure moments
PR builds credibility and visibility, while digital marketing ensures that attention translates into website traffic and enquiries. Our specialists run campaigns across SEO, paid search, social media and targeted advertising, supported by high-quality content marketing including website copy and thought leadership. Using audience insight, keyword research and performance data, we continually optimise campaigns to improve performance in capital markets.