Whether you’re part of the performing arts or operating a museum or gallery, the cultural sector depends on a direct and unfiltered connection with its audience. And, in a world where people spend more of their lives online, securing that connection has never been more important or challenging. Cultural organisations must compete for attention not only with one another, but also with the wider digital world, funders and a crowded media landscape.
The cultural sector continues to feel the impact of the pandemic alongside a steady decline in government funding. Covid-impacted everything from fine art and theatre to music and museums, and an industry that contributed more than £10bn to the pre-pandemic economy now finds itself having to articulate its value more than ever.